![]() |
||||||||||||||||
Media Contact: Arby's Adds Twist To Famous Roast Beef With New French Dip Sandwich This Fall ATLANTA (September 26, 2005) -- The company famous for slow-roasting roast beef and freshly slicing it to order is distancing itself further from the ubiquitous burger brands with the nationwide introduction of a French Dip Sandwich. Arby's® French Dip Sandwich features its famous roast beef on a toasted French roll served with a side of savory roast beef au jus sauce for dipping. "At Arby's, roast beef has been our signature product for more than 40 years," said Doug Benham, President and CEO, Arby's Restaurant Group, Inc. "Our French Dip Sandwich is an indulgent alternative to our classic menu line. It offers America another delicious way to satisfy their roast beef cravings." The French Dip Sandwich will be available in Arby's restaurants for a limited time beginning September 26, 2005. Arby's will support the French Dip launch with television advertising plus in-store signage and point-of-purchase displays in its restaurants.
About Arby's Restaurant Group
|
|||