I'm thinking about Arby's®.

Media Contact:
Kathy Siefert
Arby's Restaurant Group, Inc.
678-514-4152

Arby's® New Ad Campaign Celebrates Being Different In A Cluttered Fast Food World

"I'm Thinking Arby's"^TM Will Have People Talking About What They're Really Hungry For

FT. LAUDERDALE, Fla. (March 7, 2005) - Arby's is celebrating 40 years of providing its customers with a "something different, something better" experience by launching a new advertising and branding campaign that focuses on its roots, and well recognized hat.

The "I'm Thinking Arby's" campaign, which includes television, radio, print and all packaging, was designed by advertising agency, Merkley & Partners, and launched nationwide the week of February 28th, 2005.

Thirty second TV spots humorously depict what happens in a day in the life of customers preoccupied with "Thinking Arby's". The punch line comes to life for the viewer with an animated Arby's signature red hat appearing throughout the spots.

"It's about an urge for quality ingredients, unique product offerings and better taste," said Doug Benham, President and CEO of Arby's, LLC. "Arby's has a long history of giving its customers what's quenching their craving, which is what separates us from the rest."

"We want to introduce Arby's to a new generation of customers," said Debra Mager, Senior Vice President, Brand Communications for Arby's Franchise Association. "We believe they will agree that we are different and better than the others."

Arby's new Market Fresh® Chicken Cheddar Jack Wrap is the centerpiece menu item featured in Arby's new advertising campaign. The new wrap, the fifth option in the Market Fresh wrap menu, features crisp, pepper bacon, a shredded blend of cheddar and pepper jack cheeses, hot, crispy chicken, green leafy lettuce and tomato, and creamy ranch dressing all wrapped up in a soft tortilla.

The Oven Mitt^TM will continue to play a prominent role in Arby's charity events with Big Brothers Big Sisters, as well as in the Kid's Adventure Meals®.

About Arby's, LLC
Founded in 1964, Arby's LLC is a quick service restaurant that specializes in offering slow roasted and freshly sliced roast beef sandwiches, deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers its guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. The Fort Lauderdale-based company includes more than 3,450 franchised restaurants in 48 states and four countries. Arby's, LLC also owns and operates the Pasta Connection® and T.J. Cinnamons® brands and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.