I'm thinking about Arby's®.

Media Contact:
Kathy Siefert
Arby's Restaurant Group, Inc.
678-514-4152

Arby's® Adds To Craveable Wrap Line With Introduction Of Market Fresh® Chicken Cheddar Jack Wrap

Newest Wrap Stars in Launch of 'I'm Thinking Arby's^TM' Ad Campaign

FT. LAUDERDALE, Fla. (March 4, 2005) - What do you get when you combine crisp, peppery bacon, a shredded blend of cheddar and pepper jack cheeses, hot crispy chicken, green leafy lettuce and tomato, and creamy ranch dressing all wrapped up in a soft tortilla? The latest member of Arby's mouth-watering Market Fresh wraps -- the Chicken Cheddar Jack Wrap.

For a limited time, Arby's restaurants will offer the new savory wrap, the fifth option in the Market Fresh wrap menu line-up, which also includes the Chicken Club, Roast Turkey Ranch 'n Bacon, the Ultimate BLT and the Southwest Chicken Wrap.

Since it hit the streets by storm in May 2001, the Market Fresh line of sandwiches, wraps, tenders and salads has been a favorite among customers seeking an alternative to traditional fast food.

The Chicken Cheddar Jack Wrap is also the centerpiece menu item in Arby's new advertising campaign, "I'm Thinking Arby's". The ads humorously depict what happens in a day in the life of customers who are preoccupied with "Thinking Arby's". The punch line comes to life for the viewer with an animated Arby's signature red hat appearing throughout the spots.

"The new Chicken Cheddar Jack Wrap and our new ad campaign both represent a departure from the norm. Our restaurants offer a unique, authentic and wholesome dining experience; our new advertising illustrates how our craveable selections can sneak into your head," said Doug Benham, President and CEO of Arby's, LLC.

The "I'm Thinking Arby's" campaign, which includes television, radio, print and all packaging, was designed by advertising agency, Merkley & Partners, New York.

About Arby's, LLC
Founded in 1964, Arby's LLC is a quick service restaurant that specializes in offering slow roasted and freshly sliced roast beef sandwiches, deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers its guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. The Fort Lauderdale-based company includes more than 3,450 franchised restaurants in 48 states and four countries. Arby's, LLC also owns and operates the Pasta Connection® and T.J. Cinnamons® brands and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRYB). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.