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Media Contact: Discover The Newest Member Of Arby's® Market Fresh® Family - The Chicken ClubTM Wrap Fresh Ingredients and Unique Taste All Rolled Into OneFORT LAUDERDALE, Fla. (December 10, 2004) - Arby's is expanding its unique Market Fresh menu with the introduction of a new twist on the traditional club sandwich - the Chicken Club Wrap. Customers looking for a sandwich alternative will find that the new Chicken Club Wrap offers exciting flavors and fresh ingredients including grilled chicken, shredded cheddar cheese, thick pepper bacon, green leaf lettuce, tomato and honey mustard sauce served up on a net carb friendly whole wheat tortilla. "Our Market Fresh products afford customers unique, fresh alternatives to the typical fast food fare, with the convenience of a drive-thru," said Doug Benham, President and CEO of Arby's, LLC. "Our Chicken Club Salad was such a hit with our customers that it was a natural to add the Chicken Club Wrap to the menu." Arby's is redefining the fast food industry as the only restaurant offering fresh, quality deli-style sandwiches, wraps and salads through the drive-thru window. The Chicken Club Wrap is the fourth option in the Market Fresh wrap collection, which also includes Roast Turkey Ranch 'n Bacon, the Ultimate BLT and the Southwest Chicken Wrap. In addition to the wraps, Arby's signature Market Fresh menu, which debuted in May 2001, now includes six Market Fresh Sandwiches and four Market Fresh Salads. Freshly prepared items can be made to order to fit every lifestyle. Arby's, LLC is an innovative restaurant company, bringing consumers fresh and unique tasting food, which provides growth opportunities for both new and existing franchisees. Arby's services more than 3,450 franchised restaurants in 48 states and five countries with system wide sales of over $2.7 billion. Arby's is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). Arby's, LLC also services the Pasta Connection and T.J. Cinnamons brands. Learn more about Arby's unique tastes and franchising opportunities at www.arbys.com. |
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