I'm thinking about Arby's®.

Media Contact:
Kathy Siefert
Arby's Restaurant Group, Inc.
678-514-4152

Arby's® Selects Merkley + Partners As Agency Of Record

ATLANTA (September 24, 2004) - Arby's, LLC has named Merkley + Partners as the company's national creative advertising agency of record following a nationwide search, the first creative agency review in 17 years. The search was administered by Wanamaker Associates, an Atlanta-based advertising search firm. Doner, which has serviced the Arby's account since 1987, declined to participate in the creative review, but will continue to be the agency of record for the 30 co-ops they currently represent.

"We are eager to begin a long and rewarding relationship with Merkley + Partners," said Debra Mager, Senior Vice President of Brand Communications for Arby's Franchise Association (AFA). "We were struck by their enthusiasm for the brand, their intuition, and insight to our business," Mager added. "They understand our business challenges and are ready to take Arby's from the best kept secret to a top-of-mind brand."

"We are thrilled to be working with Arby's. From the moment we met the Arby's team we knew we wanted to work with them. We are looking forward to partnering with them and helping to move their business forward," said Alex Gellert, CEO and Partner, Merkley + Partners.

Merkley + Partners is a wholly owned subsidiary of the Omnicom Group, the world's leading marketing services company. Their current client roster includes Mercedes-Benz, FILA, BMW Motorcycles, Showtime and Starwood Resorts and Hotels. The agency also brings a wealth of individual experience in working with several restaurant brands including Burger King, Domino's, Taco Bell, White Castle, Dunkin Donuts and Denny's.

Arby's® has recently added several new menu items expanding the Market Fresh® line launched in May 2001. Arby's Market Fresh now includes six Market Fresh Sandwiches, four Market Fresh Salads and five Market Fresh Wraps, including the recent addition of it's unique tasting deli-style chicken salad.

Arby's, LLC is an innovative restaurant company, bringing consumers fresh and unique tasting food, which provides growth opportunities for both existing and new franchisees. Arby's® serves more than 3,450 franchised restaurants in 48 states and five countries with system wide sales of over $2.7 billion. Arby's, LLC is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). Arby's, LLC also services the Pasta Connection® and T.J. Cinnamons® brands. Learn more about Arby's® unique tastes and franchising opportunities at www.arbys.com.