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2010 2009 2008 2007 2006 2005 2004  
 
December 16Arby's Signs Multi-Unit Development Agreement With Existing Franchisee For Six Locations In The Tampa Market
December 10Discover The Newest Member Of Arby's® Market Fresh® Family - The Chicken ClubTM Wrap
October 4Fresh, Familiar Tastes In The Newest Market Fresh® Salad - Arby's® New Chicken ClubTM Salad
September 24Arby's® Selects Merkley + Partners As Agency Of Record
August 2Arby's® New Ceo Builds World-Class Team Of Foodservice Experts
July 19Arby's, LLC Announces Agency Review For National Advertising
July 7Arby's® New Chicken Salad Is Uniquely Market Fresh®
June 15Arby's® Extends Unique Market Fresh® Tastes With Four New Wraps
April 27Arby's® Reinvents The Fast Food Salad With Its New Market Fresh® Salads
March 31Arby's® Joins Big Brothers Big Sisters In Centennial Celebration
  
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Media Contact:
Kathy Siefert
Arby's Restaurant Group, Inc.
678-514-4152

Arby's, LLC Announces Agency Review For National Advertising

ATLANTA (July 19, 2004) -- Arby's announced it is conducting an advertising agency review for its national creative account. The search will be handled by Wanamaker Associates, an Atlanta-based advertising agency search firm. Doner, which has handled the account since 1987, has declined to participate in the creative review, but will continue to be the agency of record for the 30 co-ops they currently handle.

This review is consistent with the other steps Arby's has recently taken in the past few months to help achieve its growth objectives. From the appointment of Doug Benham as the new President and CEO and the building of his new team, to Debbie Pike as the new President and Chief Marketing Officer for AFA Service Corporation and the restructuring of it's marketing operations, Arby's is poised to meet its goals.

"In the past four months we have gone through the process of reassessing all of our other existing business structure and are now doing the same thing with our advertising and communication resources," said Pike "We have chosen this time to explore other resources to meet our current and future advertising needs. We thank Doner for their partnership and tremendous contributions they have made in helping the Arby's brand grow over the past 17 years."

Arby's the 10th largest QSR chain, has recently launched several new products adding to the expansion and continued enhancement of it's Market Fresh® line. Launched in May 2001 with deli-style Market Fresh Sandwiches, Arby's Market Fresh line now includes six Market Fresh Sandwiches, four Market Fresh Salads and five Market Fresh Wraps, including the recent addition of its unique tasting deli-style chicken salad.

Arby's® strives to be an innovative restaurant company, bringing customers fresh and unique tasting food, and providing growth opportunities for the franchisees it services. As of July 1, 2004, Arby's serves more than 3,450 franchised restaurants in 48 states and five countries, providing strategic vision and menu innovation. Arby's, LLC, is a subsidiary of Triarc Companies, Inc. (NYSE: TRY; TRY.B). Arby's, LLC also services the T.J. Cinnamons® and Pasta Connection® brands. Learn more about Arby's unique tastes and franchising opportunities at www.arbys.com.